Commonwealth Oil

IDI Conference; Vancouver, BC



Technical Sales Representatives from Commonwealth Oil, Brian Lowe and Alan Lerch attended the IDI Summit in Vancouver, British Columbia last month, along with Bill Pearcy, VP of Marketing & Sales at Wallover Oil.

Commonwealth Oil got to meet with distributors in our IDI network. IDI, Independent Distributors Inc., is a network of Canadian distributors specializing in Industrial Supplies, Bearing and Power Transmission products, Safety Supplies, Fluid Power products, and Janitorial Supplies. To learn more about IDI, click here.

Thank you to all who met with us at the show, and once again, thank you for planning a wonderful week to all the IDI organizers!

Happy Canada Day!


Happy Canada Day to all of our Canadian Distributors & Customers.

Please note our office will be closed for the holiday on Monday, July 2, 2012 and will reopen on Tuesday, July 3, 2012 at 8am.

Have a safe and happy holiday!

Introducing 2 new products!


Commonwealth Oil has introduced two new products: CommClean 3001 and WS8065.

CommClean 3001 is a general purpose cleaner. For more information, click here.

WS8065 is a heavy duty oil-rejecting synthetic machining and grinding fluid. To read more click here.

Happy Birthday Maxine!


Maxine Watters is celebrating her birthday today!

To wish Maxine a Happy Birthday, you can e-mail her at


Happy Birthday Max!

Commonwealth Oil Sponsors 5th Annual Steel Tube + Pipe Conference


Technical Sales Brian Lowe, VP of Marketing & Sales for Wallover Company, Bill Percy, and Jody Early attended the 5th Annual Steel Tube + Pipe Conference held at the JW Marriott Hotel in Houston, Texas earlier this month. This conference is an information gathering and networking event for individuals involved in the steel tube and pipe industry, and allows an outlet for discussing issues directly related to their businesses.

Topics covered included: Opportunities and Vision for the Future Concerning Gas and Oil Shale,   Current Vision of the Industry, Flat Rolled Suppliers Perspectives, Distributors of Pipe and Tube, Welded Tube of Canada Spotlight, Seamless Tube Spotlight, Safety and Technology, Economy, Line Pipe, International markets outlook  and a focus on international mills.

Commonwealth Oil was a gold sponsor at this event, and had the opportunity to mingle with members of the Steel Tube, Pipe and OCTG world which we supply Tube Mill Coolants, Rust & Corrosion Inhibitors and other Metalworking Fluids.

The event is hosted by the American Metal Market (AMM), a popular news outlet for the Steel Tube + Pipe industry. For more information on the AMM, please visit For more information on the event, feel free to contact Brian Lowe, or Bill Percy,

Following Fred


Fred is enjoying his new found freedom as Maxine’s pool boy by traveling with his wife Cathy this week. They are in Captiva Florida, and happened to run into Fred’s beloved wooden statue, Joe’s cousin outside of a restaurant at the end of Sanibel Island.

How to Make a Cold-Call: Step by Step Guide


Here’s a step-by-step guide as told by Geoffrey James, Sales Machine.

1. Introduce yourself. When you get through to a prospect, say:

You: Hello [prospect's first name], this is [your name] from [your company] …

2. Obtain permission to continue. Without waiting for the prospect to respond, immediately ask the following question:

You: … Have I caught you in the middle of something?

So, the whole opener should sound like: “Hello, Jim, I’m John Doe from Acme. Have I caught you in the middle of something?” Exactly like that.

In most cases, the prospect will respond one of three ways:

  • “It’s always a bad time, but what’s this all about?”
  • “No, this is not a bad time. What can I do for you?”
  • “I’m in the middle of something. Call me later this afternoon.”

If you get the third response, go to Step 3.

Otherwise, skip Step 3 and proceed directly to Step 4.

3. Reschedule the conversation. If you get that last response, say:

You: Thanks, I’ll call you then.

Make a note in your calendar to call again at that time. Call back at the time that you committed to do so. If your prospect answers the phone, proceed to Step 4.

However, if when you call back, you land in voicemail, leave this message:

You: Joe, you asked that I call you around this time, but it looks like you’re out. Call me at XYZ number, but if I don’t hear back from you by this Friday, I’ll call you on Tuesday.

Then call back when you said you would. When you get finally through, proceed to Step 4.

4. Continue the conversation. If in Step 2 you got one of the first two responses, say:

You: I know I’m calling you out of the blue, but sometimes if I don’t know anyone at the company I’m calling, this is the only way to develop a relationship. All I want to do right now is quickly introduce myself, my firm, and my offering.

As I mentioned, I’m with [your company] and we help companies [what your company does] and I was wondering how to best position myself to determine if our product may be a fit for you?

Most of the time, the prospect will either continue the conversation or point you at somebody who is more appropriate. In either case, you’ve successfully made the cold call and are moving the sale forward. Congratulations!

Your next step, of course, is to qualify the lead to confirm whether or not this is a real opportunity.

Happy Birthday Kevin!


Quality Control Technician, Kevin Bryon celebrated his Birthday today!

Happy Birthday Kevin! To send Kevin your Birthday wishes, you can e-mail him at


Thank You for A Wonderful 2011- Welcome 2012!


Everyone at Commonwealth Oil would like to thank our distributors and friends for a successful 2011- we are so excited for 2012 and want to thank you for your continued support.

We hope you had a very blessed Christmas, and a wonderful and safe New Year.

Here is a few photos from our Christmas Party:


Richard’s Rant: Don’t Limit Your Sales Potential


by Richard Piehler, Technical Sales Representative

Here is a great article I came across entitled ‘Don’t Limit Your Sales Potential: Create a Differentiated Customer Experience‘ by Dave Holt. I wanted to share, great knowledge for all.

“Organizations are continually looking for ways to differentiate themselves in a very competitive marketplace. With fierce competition, it is getting harder and harder for organizations to differentiate themselves on product alone.

Customers demand more from the buying experience. The buying decision is no longer being made only on price; it is also being made on the value they receive from the knowledge, advice, and guidance of sales professionals.

The question then becomes: Is your organization’s sales talent better than that of your competition?

Sales professionals need to continually invest in their skills to become the best that they can be for their customers, themselves, and their organization.

What have I observed from the best?

A differentiated customer-buying experience is built on:

- What the sales professional does before the customer interaction
- What they do during
- And what they do afterward

What do the BEST do before?
They get ready for their customer by:
- Investing time in the customer relationship prior to the interaction whether in person or on the phone
- Leveraging tools and resources that create organizational memory and create a snapshot of the customer’s current relationship with the organization
- Leveraging what is known about the customer, such as their interests, their business, and their career

What do the BEST do during?
The best provide value to their customers during the interaction through their knowledge, guidance, and advice – High performers continually work at getting on the same wavelength with their customers by:

- Projecting honesty
- Demonstrating competence
- Establishing commonality

Helping the customer make the right buying decision is built on the foundation of a trusted relationship and the ability of the sales professional to create value.

Some of the fundamental skills that can be observed by a high-performing sales person during effective customer discovery are:

1. Getting the client ready and eager to participate in the conversation
2. The ability to ask great discovery questions. Asking great discovery questions has many positive impacts on the client experience; customers respect salespeople when genuine interest is shown in their situation, problems, opportunities, and interests.
3. The interchange of ideas promotes a sense of commonality as well as reciprocity. Asking great discovery questions gives the client an opportunity to provide the sales person with the necessary information to make a well-informed buying decision.

High performing sales professionals are not afraid to ask tough questions; however, they ask them in a customer-focused manner. They also know that sometimes what the customer says and what the customer means are often different. They use effective discovery questions to check the levels of urgency and importance in order to establish the reality of the issues the customer faces.

Understanding Skills

High-Performing Sales Professionals are great active listeners. They have the ability to:
- Capture the customer’s energy words through effective note-taking
- Re-present the customer’s needs by including not only the facts, but the feelings behind the facts
- Recognizing the non-verbal cues from the customer which determine if their point of view is truly understood

Solution Skills

High-performing sale professionals do not sell products – they provide solutions. Customers have the right to feel that their circumstances are unique and that their needs require solutions that are specific to them. Ultimately, it is the goal of a professional sales person to demonstrate to their customers that the products and services that they represent will satisfy their needs and provide a solution that will meet or exceed the customer’s expectations.

High performing sales professionals know that product knowledge includes not just the facts about their products and services, but how they are applied and what they will do for their customers.

Commitment Skills

High-performing sales professionals understand that it’s their responsibility to help the customer make the right buying decision. That commitment demonstrates that they understand their customer’s needs, that the solution they have outlined will meet the customer’s needs, and that they believe in their product and services, their organization, and themselves.

Resistance to Commitment

Not all customers are ready to buy. High-performing sales professionals also understand the concept of resistance and the resistance barrier. They know that objections indicate a resistance point for the customer and need to be understood. They also know that the majority of objections are not what they appear on the surface, and if they have stuck to the fundamentals of selling, objections become more of a request for further information or are simply misunderstandings. High-performing sales professionals also believe that objections are caused by the sales person, not the customer.

Keep-in-Touch Skills

High-performing sales people stay in touch with their customers; they measure the ongoing relationship with their customers and implement high value, keep-in-touch strategies.

High Value touch points might include: – Measuring the impact of the solution provided to the customer based on their needs
- Providing valuable insight on topics of interest to their customers
- Introducing their customers to other team members in their organization
- Capturing information about their customers to ensure organizational memory

High-performing sales people succeed long-term with their customers because they proactively initiate contact on a regular basis and consistently create a differentiated customer experience.

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